Ray-Ban Meta

Storytelling for wearable tech you actually want to wear

Ray-Ban Meta

Storytelling for wearable tech you actually want to wear

Emerline Ji is a strategy director for brand, content, and emerging technology translating innovation into cultural resonance and building frameworks that shape how new products and platforms enter culture. Her work includes Meta AI, Ray-Ban Meta, and CreativeMornings.

Emerline Ji is a strategy director for brand, content, and emerging technology translating innovation into cultural resonance and building frameworks that shape how new products and platforms enter culture. Her work includes Meta AI, Ray-Ban Meta, and CreativeMornings.

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About Emerline

About Emerline

About Emerline

As a strategy director with over a decade of experience, Emerline Ji specializes in defining how brands show up in culture. Her work spans brand strategy, content systems, and program execution for emerging brands and technology from AI products to wearable tech to global creative communities.

As a strategy director with over a decade of experience, Emerline Ji specializes in defining how brands show up in culture. Her work spans brand strategy, content systems, and program execution for emerging brands and technology from AI products to wearable tech to global creative communities.

With each project, she builds frameworks that shape how new technologies enter culture making unfamiliar products feel essential and helping organizations move from ambiguity to action. Her approach combines cultural insight with strategic rigor, creating work that teams across multiple agencies adopt and execute.

With each project, she builds frameworks that shape how new technologies enter culture making unfamiliar products feel essential and helping organizations move from ambiguity to action. Her approach combines cultural insight with strategic rigor, creating work that teams across multiple agencies adopt and execute.