Emerline Ji is a strategy director and writer who makes new things meaningful. She shapes how brands, products, and platforms become culturally relevant developing the insights, frameworks, and narratives that move organizations from ambiguity to action. Recent work includes Meta AI, Ray-Ban, and Puma.

Select Works

Ray-Ban Meta

Storytelling for wearable tech you actually want to wear

Ray-Ban Meta

Storytelling for wearable tech you actually want to wear

Ray-Ban Meta

Storytelling for wearable tech you actually want to wear

About Emerline

Emerline Ji is a strategy director, writer, and brand builder with 12+ years of experience. Recently as Director of Strategy at Artemis Ward, she oversaw brand strategy and creative direction for high-profile companies and organizations including Meta, Ray-Ban, museums, and non-profits.

Emerline Ji is a strategy director, writer, and brand builder with 12+ years of experience. Recently as Director of Strategy at Artemis Ward, she oversaw brand strategy and creative direction for high-profile companies and organizations including Meta, Ray-Ban, museums, and non-profits.

BRANDS