If you’ve been following along with these Seoul Tribe posts, you’ll know that I planned to share more about the behind the scenes of the research and writing process. This will still happen, I promise! I’m in the trenches a bit with producing it so in the meantime, I thought it’d also be exciting to give a background on the design and branding aspects of Seoul Tribe too. I hope you enjoy it!Read More
Seoul Tribe is definitely a project that I’m intrinsically motivated to make. It comes from an inner desire to craft something that I personally would’ve loved to be a part of when I was growing up. There have been three branded media platforms though that ultimately helped me “shape” the project…Read More
Working Out Loud is a way to build relationships that can help you in some way, like achieving a goal, developing a skill, or exploring a new topic. Instead of networking to get something, you invest in relationships by making contributions over time, including your work and experiences that you make visible.
The idea of sharing your work in the open (even in its early stages) really caught my attention. After a lot of reflection, I’ve decided to give it a shot. The funny thing about this is that I do have a weekly writing group and trusted circle of friends I regularly talk to about my side projects. The problem is that I tend to leave a lot of the details out because I don’t want to overwhelm people or our meetings simply don’t happen when I actually need to think things through.
So, what’s better than just writing and publishing the process here? I’m excited to start sharing the behind the scenes of a side project I’ve been working on for awhile now.
In 2017, I published several newsletters with the help of two friends. It was called Seoul Tribe and it curated links related to Korean music that we liked (music videos, social media posts, albums, etc.). It was super casual.
The project came from a longterm frustration I’ve had over the past six years: On Western music platforms, all genres of Korean music get lumped into a singular label. There is no elevated, well-branded space that highlights the Korean creative artists (especially in hip hop, R&B, and soul genres) whose work I personally love.
As a Korean American in Southern California, I grew up around a lot of hip hop, R&B, and soul music. The feel good tunes of Los Angeles hip hop were always playing in the ears of everyone around me. Of course, it wasn’t just us. I was in middle school in 2005 and the top artists of that year included people like Mariah Carey, Kanye West, The Pussycat Dolls, Missy Elliott, Rihanna, 50 Cent, The Black Eyed Peas, Bow Wow, Chris Brown, and Amerie.
While I was listening to Korean music at home or in private, listening to hip hop was the only way to fit in. I spent many years doing my best to hide the fact that I listened to non-American music. This is why it was shocking when I entered college and found dozens of individuals who looked nothing like me, who loved Korean music, even despite the language barrier. They were mostly fans of Korean pop music, but it made me realize the Internet had helped in spreading the word about what was happening in that scene.
Fast forward to the present, I’m still a bit surprised at how much hip hop and R&B as genres have taken off in Korea’s music scene. The artists I grew up on were people like Drunken Tiger, Yoon Mirae, Epik High, Lee Min Woo, Rain, and MC Mong. It was a pretty tight roster that actually made it to the charts. Today, obviously, it’s thriving and very much has become mainstream. This project is simply an expression of exploring this specific space from a creative and cultural perspective.
in the works
Seoul Tribe is a creative podcast about Korean artists and their music. Season One will highlight the artists I personally like, walk through their lives, and contextualize their best works. As of writing this post, the overall framework of the project has been set and I’m diving head first into writing. The next few WOL posts I write about Seoul Tribe will mostly likely be about the resources, research, and creative writing process.
Until next time x.