When does something transcend and break out of hype and really become something else?
(22:16) “Pay attention to the people who have a pattern of creating or building things that connect with people. When it becomes a pattern, that’s when you know it’s genius and not hype. How regularly can they connect with you?”
(25:54) “We need the hype economy to carve out new sectors and push forward new things. From that, it’s on each one of us to mentally weed out what’s actually necessary for us to consume and what’s not necessary.”
(27:00) “In a world of social media, hype economy creates platforms. In turn, creates a place for more hype to begin. It gets weird. Hype doesn’t necessarily create anything of real value.”
Other compelling heat points: exclusivity, accessibility, hyper personalization, attention spans, create tactile experiences, people want to find themselves in brands, find your piece that spawns longevity;