KITH Founder Ronnie Fieg on Blueprint

“The hardest part of the job for me and still the hardest job that I do is build or buy into things that I think the consumer is going to want 6 months after you start working on them either from the buying side or production side.

You have to understand what it’s like to be a risk taker, but be experienced enough to understand the cycles and know what’s been gone long enough for people to want it if it comes back just because it’ll be different enough when it does.” 

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